Know how a jury sees your case. Before you walk in.
Twelve synthetic jurors, profiled across 100+ research-backed attributes and calibrated to your exact trial venue. Get invaluable insight in minutes, for a fraction of the cost of traditional mock jury research.
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- I
Depth drives accuracy.
Each persona is profiled across 100+ attributes — personality structure, moral value priorities, locus of control, belief in a just world, need for cognition, life experiences, numeracy and anchor-sensitivity, and similarity vectors to the parties — each grounded in peer-reviewed research.
- II
Venue determines probability.
Every US county has a distinct profile and culture that shapes verdict outcomes. MockJury draws from 160,000+ personas calibrated to your exact trial jurisdiction.
- III
Speed is a strategic advantage.
Traditional mock jury research takes weeks to recruit and days to run. MockJury returns 12 fully profiled juror responses to any question in minutes.
- IV
Cost should not determine access.
Jury consulting has historically required six-figure budgets. MockJury delivers the same simulation depth to every trial attorney for a fraction of the cost.
- V
Iteration wins cases.
The ability to test a framing, refine it, and test again — in the same afternoon — is a preparation advantage that no traditional research method can offer.
- VI
The narrative gap is where cases are won.
Jurors impose story structures on evidence, anchor differently depending on their numeracy and worldview, and are more predictable from their pre-trial attitudes than from the evidence itself.
“The story model is based on the hypothesis that jurors impose a narrative story organization on trial information.”— Pennington & Hastie — "The Story Model for Juror Decision Making," Inside the Juror (Cambridge University Press, 1993)