Notes

Writing on legal tech, AI, jury behavior, trial strategy, and the future of law.

• May 30, 2026 · Tim B.

  Building Jurors That Read as Real People: Notes From the Persona Creation Process

  What it actually takes to generate 299,672 synthetic jurors that hold up under attorney scrutiny, the research, the pipeline, the QA cycles, and the failures we caught along the way.

• April 22, 2026 · Tim B.

  MockJury.com

  MockJury.com is now open to the public somewhat

• April 5, 2026 · Tim B.

  Locus of control: who a juror thinks is steering

  Some people believe they author their own outcomes. Others believe the world happens to them. That single difference changes how a juror hears a story about an accident and the research showing it goes back sixty years.

• April 2, 2026 · Tim B.

  The anatomy of a synthetic juror

  A real juror is not a demographic. They are a person with a history, a moral grammar, and a way of deciding what to believe. Building one that behaves like a person is harder than it looks and most of the work is invisible.

• April 1, 2026 · Tim B.

  Why I Am Building This

  On applied research, the cost problem, the speed problem, and the drive of making the unpredictable a little more predictable.